Richard Honour

Commercial Writer

About

A versatile commercial writer. Richard has produced web copy, sales scripts, and outreach materials for a diverse range of industries, including: finance, sales, and hospitality. He holds a BA (Hons) in Business Management from the University of Gloucestershire, and specialises in strategic communications.Capable of adapting his writing style for different audiences, Richard is quick to understand a brief and always eager to craft great content. His career path has been unconventional (to say the least), but each chapter has contributed towards a truly well-rounded approach. When he isn’t brainstorming new ideas, Richard is writing short stories, playing badminton and unwinding in the kitchen.Get in contact

Case Study #1 - Sales Script Development

Developed a sales script for an automotive insurer to improve upsell conversions and provide a clear, ethical framework for salespeople struggling to pitch effectively. The script simplified complex product information, boosted the average extra benefits sold per policy (E/B ratio), and is now used as part of salesperson onboarding.

Case Study #2 - Web Copy

A comprehensive restructuring and rewrite of copy for a swimming club’s website. The work included a detailed site audit, followed by a rewrite of landing page copy, biographies, and reorganisation of information tailored to key user groups. The result was a marked improvement in user accessibility, simplified site management for operators, and reusable copy for future updates.

Case Study #3 - Client Outreach

Developed cold email and LinkedIn outreach materials for a specialist financial recruitment firm, targeting professionals in M&A and private equity across Europe. The work required reaching out to prestigious boutique advisory firms to establish working relationships and recruitment agreements, crafting a tone of voice tailored to high-performing professionals.

Case Study #4 - Brand Development

Developed a new brand vision for a Spotify audiobook series, as part of a pro bono project. The work involved market research and competitor analysis, followed by the development of new cover art and a cohesive design scheme designed for reuse across future releases."The branding was simple, identifiable and easy to scale and produce rapidly. It would be easy to go over the top with this sort of material but Richard managed to produce something unique but also classy, a rare find!”

If you like what you're seeing, don't hesitate to get in contact — I’m always eager to discuss new opportunities and collaborations.

Contact

Richard is currently available for new projects and collaborations. Get in contact to discuss freelance, contract, or full-time opportunities.

Richard lives in Saffron Walden in Essex,
situated between London and Cambridge.+44 7940 331 999
[email protected]