Richard Honour

Commercial Writer

About

A versatile commercial writer. Richard has produced web copy, sales scripts, and outreach materials for a diverse range of industries, including: finance, sales, and hospitality. He holds a BA (Hons) in Business Management from the University of Gloucestershire, and specialises in strategic communications.Capable of adapting his writing style for different audiences, Richard is quick to understand a brief and eager to craft great content. His career path has been unconventional (to say the least), but each chapter has contributed towards a truly well-rounded approach. When he isn’t brainstorming new ideas, Richard is writing short stories, playing badminton and unwinding in the kitchen.Get in contact

Case Study #1 - Sales Scripts

Development of a sales script for an automotive insurer. Designed to boost upsell conversions during sales calls and provide a clear (ethical) framework for salespeople struggling to pitch effectively. The script led to a measurable increase in the average extra benefits sold per policy (E/B ratio) and is now used as part of salesperson onboarding.

Case Study #2 - Web Copy

A comprehensive restructuring and rewrite of copy for a swimming club’s website. The work included a detailed site audit, followed by a rewrite of landing page copy, biographies, and reorganisation of information tailored to key user groups. The result was a marked improvement in user accessibility, easier site management for operators, and a collection of copy designed for reuse in future updates.

Case Study #3 - Client Outreach

Development of cold email and LinkedIn outreach materials for a specialist financial recruitment firm. The work involved contacting professionals in M&A and private equity across Europe, as well as reaching out to prestigious boutique advisory firms to establish working relationships and recruitment agreements. The work required crafting a tone of voice tailored to high-performing professionals.

Case Study #4 - Brand Development

Created a new brand vision for a Spotify audiobook series. As part of a pro bono project, the work involved conducting market research and competitor analysis of comparable offerings, followed by the development of new cover art and a cohesive design scheme that could be reused for future releases."The branding was simple, identifiable and easy to scale and produce rapidly. It would be easy to go over the top with this sort of material but Richard managed to produce something unique but also classy, a rare find!”

If you like what you've been reading, don't hesitate to get in contact — I’m always eager to discuss new opportunities and collaborations.

Contact

Richard is currently available for new projects and collaborations. Get in contact to discuss freelance, contract, or full-time opportunities.

Richard lives in Saffron Walden in Essex,
situated between London and Cambridge.+44 7940 331 999
[email protected]