The Guide to Content Writing

The following guide began as a learning tool during my journey into content writing. I hope it can prove useful for anyone looking to learn similar skills.

Currently, it covers the fundamentals of copywriting and includes resources for enhancing your skill set. Along the way, there are also activities you can complete yourself to help reinforce your learning.

1.  Starting in content writing

2.  Copywriting fundamentals

3.  Maintaining a consistent brand voice

4.  SEO & content strategy

5.  Content optimisation

6.  Websites & landing pages

7.  Sales & products

8.  Lead generation

9.  Email campaigns

10.  Customer case studies

11.  Agile writing and AI

12.  Industry knowledge: B2B SaaS/Tech

13.  Writing help, tips and useful resources

Why should I use this guide?

This guide has been created based on job description requirements. It is not aimed to waste your time, but instead promote the development of job-ready skills that can be demonstrated to a potential employer.

How long will it take to learn these skills?

As long as it takes. 

You can use this resource as a workbook. However, it may be more advisable to simply begin looking for jobs that include content writing as a job requirement (and use this guide as a reference as you work).

On-the-job learning tends to be a far more effective way of developing proficiency. Working will also help push you to produce a professional portfolio - which is essential for demonstrating your skills when applying for other jobs in the future.